Blog – windermere certified listing program

Around the halls of Windermere, we’ve decided that 2018 is the year to hit #refresh; it started with the launch of the refreshed Windermere brand earlier this year and today it continues with the unveiling of our refreshed website! The new Windermere.comis a result of a lot of research and input from our agents, franchise owners – and most importantly – consumers. As you can probably tell, we couldn’t be more excited! Let’s dig in.

Through the research process we discovered that over 85 percent of all traffic on our website occurs on our home page, search results, and property detail pages. This made it fairly easy for us to figure out what we wanted to focus on with the refresh. Plus, we heard from our regular site visitors that they felt those were the areas that needed the most improvement.


Done, done, and done.

We started with a total redesign of the Windermere.com homepage, which now better reflects the updated Windermere brand that we invested so much energy into earlier this year. The homepage is also now “location-aware” which means it will display listings that are geographically located closest to you. Because if you’re in Fort Collins, Colorado, you probably don’t want to be looking at listings in the suburbs of Boise. Catch our drift?

Next on the list to fix was our mobile site. We threw the proverbial baby out with the bathwater and started from scratch. The result is an ultra-fast, highly-optimized mobile site that we think might even offer a better user experience than our desktop site (although it’s next to impossible to pick which is better; please don’t make us do it).

OK, you probably wouldn’t normally describe search results as sexy, but it’s arguably one of the most important pages on our website, so we spent a lot of time here. What you see in your search results, and how those results are presented, has a major impact on your home search experience. We completely revamped how search results show up, as well as what you see when you click through to see a specific home. Is it the greatest search makeover of all time? Possibly.

Without further ado, we cordially invite you to check out our brand new website for yourselves by going to Windermere.com. If you’re someone who regularly uses our site, we hope you love it. If you’re someone who doesn’t typically use our site to search for homes, we hope you’ll give us a shot. If you feel like it’s completely on point, please let us know by emailing friend@windermere.com. If you don’t, we’d still love to hear from you! After all, any feedback is good feedback – but please, play nice.

For more than 20 years, the benefits of staging a home have been well documented. Numerous studies show that staging helps sell a home faster and for a higher price. According to the National Association of REALTORS®, 88 percent of homebuyers start their search online, forming impressions within three seconds of viewing a listing. When a home is well staged, it photographs well and makes the kind of first impression that encourages buyers to take the next step.

Studies also indicate that buyers decide if they’re interested within the first 30 seconds of entering a home. Not only does home staging help to remove potential red flags that can turn buyers off, it helps them begin to imagine living there. Homes that are professionally staged look more “move-in ready” and that makes them far more appealing to potential buyers.

Staging is a powerful advantage when selling your home, but that’s not the only reason to do it. Staging uncovers problems that need to be addressed, repairs that need to be made, and upgrades that should be undertaken. For a relatively small investment of time and money, you can reap big returns. Staged properties are more inviting, and that inspires the kind of peace-of-mind that gets buyers to sign on the dotted line. In the age of social media, a well-staged home is a home that stands out, gets shared, and sticks in people’s minds.

Purchasing a home can feel overwhelming at times, but a short sale home offers a unique opportunity for a prospective buyer. A short sale occurs when a homeowner owes a lender more than their home is worth, and the lender agrees to let the owner sell the home and accept less than what is owed. Lenders may agree to a short sale because they believe it will net them more money than going forward with a lengthy and costly foreclosure process.

Buyers hoping to snap up a home for half the market value will be disappointed. The selling price for short sales averages about 10 percent less than for non-distressed properties. The bank is looking to recover as much of the value of the home as possible, so they will not accept offers that are significantly under market value. That said, with savings that can equal tens of thousands of dollars, a short sale is a great way to get more house for your money.

Short sales are complicated transactions that involve a different process and significantly more paperwork than a standard real estate sale. An agent/broker that is unfamiliar with short sales can write an offer in such a way that they inadvertently cause their buyers to lose the deal. An experienced short sale agent/broker will protect your interest and help the process move forward smoothly.

When it comes to upgrading your home with the latest technology, your garage is likely to be the last thing on your radar. But as electric vehicles and even self-driving cars are hitting the road across the country, real estate listings are touting smart garages in high-tech cities like Palo Alto, California and Austin, Texas. Not to mention the simple fact that garage tech can boost security and convenience for your home, no matter what kind of car you drive. Here, we outline four of the simplest things you can do to make your garage smarter.

These internet-connected devices don’t have to be complicated, either. In fact, they’re designed for your ease of use. You can find smart add-ons for your existing garage door opener, or if you want to go all out (and potentially obtain additional security and other features), you can purchase a brand new, high-tech garage door system with all the bells and whistles.

You may still be driving a gas-powered car, but plug-in electric and hybrid vehicles are becoming increasingly attractive and affordable to modern car-buyers — especially as states like Texas are offering rebate programs for vehicle replacements to EVs. If you think there’s a chance that you could make the switch in the near future, it’s a good idea to get your garage ready by installing an appropriate outlet or 240-volt battery charger. Many cities and states (including Texas) also offer assistance to help drivers purchase and install a charging station at home. You could also enjoy reduced utility charges, depending on where you live.

Haden Kirkpatrick is the director of marketing strategy and innovation at Esurance, where he is responsible for initiatives related to product and service innovation. He is constantly thinking about technology changes impacting the insurance industry, and following innovation taking place in high-tech hot spots such as Palo Alto, California and Austin, Texas.