Eduventures Research – Welcome to Encoura

Colleges and universities that serve traditional-aged students as an important part of their enrollment portfolio must keep abreast of this market’s dreams, desires, and evolving expectations. While the age and stage of 18-year-olds fresh out of high school may appear relatively stable—especially compared to adult learners—we know that this market is constantly changing. Demographics change, generational themes change, and the changing value construct of higher education are all very much in play. The fundamental mistake that most colleges and universities make is thinking that the traditional student market is hemogeneous by nature. Rather, institutions that investigate their students’ potential pathways through college will be most successful in building their brand and value.


Partners in Eduventures Research & Advisory Services benefit from our latest insights into the traditional student market demand, competition, and innovation. Our data, research, and analysis is designed to support decision-makers by providing deeper insights into what motivates prospective traditional students. Additionally, our deep understanding of technology offerings can help you to capitalize on opportunities and drive success. We help you:

The imperative to improve student success metrics has never been stronger or more visible, and higher education institutions of all kinds are feeling the pressure to deliver. In an era when students and families take on an ever-increasing share of the cost of higher education, having a poor record of student success is fast becoming a brand killer. With an abundance of choice, why should students consider paying tuition at a college or university that is unable to deliver on the core mission of higher education?

Improving student success is not a simple task. It requires stakeholders from across campus to come together to develop a sound institutional strategy, plans for execution, systems of accountability, and the right mix of data and technology to make it all work. Knowing which institutions are making significant gains and how they do it is a critical place to start, as is understanding pf the technology tools that can accelerate your efforts to improve.

Eduventures’s data, research, and analysis is designed to support decision-makers in evaluating innovations that enable institution-wide student success programs. From data analytics platform selection to best practices research, we can help identify strategies that support, retain, and graduate both traditional and nontraditional students. Additionally, our deep understanding of technology offerings can help you capitalize on opportunities and drive success.

As the economic and career landscape evolves, it is more critical than ever to ensure that academic program portfolios keep pace with demand—while also maintaining a commitment to each institution’s unique mission and goals. The pressure to both recruit and retain students challenges schools to put in place innovative approaches to teaching and learning and the right mix of programs to prepare graduates with new skills, a broad knowledge base, and a range of competencies to enter a more complex and interdependent world. All of these efforts must begin with a quantifiable means to evaluate both existing and new program offerings.

With the deepest experience in the industry, the Eduventures approach to academic program feasibility, prioritization, and innovation draws on a variety of data sources, including Eduventures’s proprietary data, labor forecasts, conferral data, competitive intelligence, and internal performance data. Whether you are looking to add new programs, prioritize existing ones, or evaluate innovation delivery methods, we can provide you with the hard data combined with deep expertise about how programs are likely to be received in the market, how they will be impacted by the competitive landscape, and how they should be positioned.