Luckin coffee vs starbucks a luckin success in china – adam cogan awesome guy tattoos

There’s a new coffee shop chain in china, called luckin coffee, and it’s been fascinating to watch their rise on the local market. Awesome tattoos ideas for guys I know from my own observations that the chinese in the big cities love their coffee. I’m also aware the current stats on coffee consumption per nation says that the average person in china drinks only 3 coffees per year. However, that is changing *rapidly*. A starbucks on every block

I’ve been coming to china for more than 20 years, and in the last several years I have been shocked at how many starbucks shops there are. They are always really busy which shocks me, especially since they charge the chinese more $ for a coffee than I see in australia and the USA. Mens half sleeve tattoos designs it seems like they’re on all four corners of every block.

The popularity of starbucks here is incredible, especially coming from australia where starbucks was an out and out failure. In australia, starbucks arrived with a bang, and then fizzled out – the few stores that remain are only in the touristy areas, catering to international visitors who want a taste of the familiar.

The only other coffee chain I’ve seen in years gone by was costa coffee (it’s not well known in australia, but they’re actually the 2nd biggest selling coffee chain in the world) – and in china they have been running a very remote second, with around 449 stores. Last week I visited a technology campus, shangdi science park, in beijing, where I learned that until last year, they had 1 starbucks shop and 1 costa coffee shop. Now, just 1 year on, the park has 2 luckin coffees and the costa has gone! Enter luckin coffee

To my western mind, the name looks like something starting with F but it actually means “rich and lucky” – which is very apt given how their business is booming. In the last year, the luckin coffee presence has gone crazy. They’re the new kid on the block, and in just *1 year*, they feel to be everywhere. Awesome 3d tattoos there are nearly 2,000 stores in 30 cities. Their biggest competitor, starbucks, has 3,300 stores in china across 140 cities. However, that took time – starbucks has been in china for nearly 20 years – and it took them 12 years to achieve what luckin has done in just 1.

We’ve already seen what happened when the chinese ridesharing company, didi, went head to head for several years with international giant uber – and won. This was a different battle though. Didi got its start in china in 2012, whereas uber came to china after, in 2013. What followed was a brutal 3-year battle for market share, costing both parties billions, which ended in 2016, when uber gave up and let didi buy them out. It was a fascinating case study of how the chinese market works and illustrated principles of how important it is to understand the local market.

In china, mobile apps are huge. Mens sleeve tattoo designs black and grey in the US, less than 1 in 10 starbucks orders are made via the app, and for starbucks china, ordering via the app is optional. You can still order the traditional way and pay with cash. Luckin coffee shops, on the other hand, are entirely cash-free and have a very “apple store” feel, without a till. Your experience ordering a coffee is the same, in or out of the store. You look down at your phone, make a couple of taps, and you continue your conversation. Ordering and payment is all done directly via the luckin app. Awesome mens sleeve tattoos if you’re in the store, you don’t even have to speak to anyone – the app gives you a notification that your coffee is ready. See the photo.

If you’ve got a sharp eye for fonts, you’ll notice that the luckin font is the same as a certain blue-themed social media platform that is banned in china (also starting with F… facebook!). The absence of chinese characters in the logo is likely deliberate because western brands carry – especially to do with food and drink – an idea of quality and safety.

I would attribute luckin’s current success to the way it meshes trends in china’s booming tech industry with the established coffee-shop model, and its lower price point. However, starbucks in china is making strides to attempt to catch up and stay current within the rapidly-evolving chinese market. They’re taking some of the good stuff from luckin, such as official delivery, delivery kitchens, and changes to their app (for gamification).

Starbucks is currently top dog in china but will have to fight to stay there in the face of serious new competition. Best small male tattoos costa coffee will also be a renewed threat as they are going to be purchased by coca-cola in 2019, but I believe that of these 3 competitors, luckin coffee is growing the fastest. I know they’re not currently even in the top 10 largest coffee houses worldwide, but I predict they will add english support to their app, expand overseas, and make it into the top 10 within 3 years and keep climbing up the ladder.

Luckin is cheaper, tech-savvy, and they’re doing things smarter for the chinese market. Even if it doesn’t take over the top spot, the tales of these 2 competitors both make great case studies: starbucks is a great case study of how to break into the chinese market (and charge even more $ than aussies and americans pay for coffee!), and luckin is a great case study of how to disrupt the status quo – and quickly.

The whole “chinafy” thing we encourage at SSW, is about learning and understanding the culture in china so that businesses know how to take advantage of an untapped market. First tattoos for guys I’ve been working with lindsay on chinafy, and he is joining me here in hangzhou this week. We’re going to go for coffee – I can’t wait to see if he wants to go for the ol’ fashioned starbucks or the trendy luckin. Summing up video