NetNewsLedger – 5 Tips to Designing a Great e-Commerce Website

LONDON – Business – Creating an e-commerce website is just as important as the products and services you intend to sell. This creates the need to ensure that all the necessary factors have been considered when designing your website. With the web evolving by the minute, startups can prove to be somewhat challenging, especially for an e-commerce business. For an e-commerce website to be successful, web presence should be one of the topmost priorities. And let no one lie to you, it the odds can hardly be on your favor when it comes to web presence without a winning website design. Designing a great e-commerce website will boost the conversion rates by far helping you achieve your set goals.

For your e-commerce website to be great and stand out, it’s important to invest in quality graphics, which includes images, fonts, layouts, and so on.

Ensure that the products are portrayed in a way that your potential customers are able to get as much information as possible out of the images in addition to the descriptions. The human mind is most likely to be drawn towards that which is appealing. Beautiful pictures will capture the attention of the user and they also have an effect on the decision-making process. You may need to borrow some ideas from Instagram, Facebook, and other social sites; especially considering the larger part of the globe’s population is on social media.

The e-commerce website is already full of content already; there is no need to further confuse the user with a fancy and sophisticated design. It’s important to be on point in all the aspect of the e-commerce design. A minimalistic design may include neutral colors, a minimalist menu, and a reasonable number of on-point categories. Remember, the e-commerce website is a means by which your potential customers are lured in to learn more about your products and services. Keep it simple in such a way that the user is able to process all the information.

When it comes to the e-commerce website design, the sitemap or website navigation is what allows your users to access all the different categories of products and information the website provides. Nevertheless, it’s important to note that the website navigation is dependent on the products you place on the website. Classify the products in categories that are specific to their purpose. The menu structure, therefore, ought to be as logical as possible and also easy to follow.

The call to action option not only helps you to interact with the users but it’s also a means through which the visitors are guided through the buying process. The user should be able to find means through which they can get started, sign up for free, and subscribe to your website updates. All these options ought to be simple, prompt, and clear.

The world is slowly shifting from the stationary desktop computers towards the mobile device. Most of the users visiting your e-commerce website will access your website through mobile devices. This, therefore, creates the need to ensure that the e-commerce is optimized for mobile devices. Additionally, ensure that the mobile version has a similar effect to that of the desktop version.