Research findings show industry leaders struggle to balance digital innovation and security zawya mena edition

DUBAI, UAE: Akamai Technologies, Inc. (NASDAQ: AKAM), the world’s largest and most trusted cloud delivery platform, recently released data noting how companies are struggling with the tug-of-war between advancing digital innovation and ensuring secure digital experiences that maintain user trust and mitigate risk. As part of a commissioned study of more than 350 global information technology leaders conducted by Forrester Consulting on behalf of Akamai, the results also show that the companies defined as being the most digitally mature — best balancing innovation and security– grow faster than their competitors.

As the world’s largest and most trusted cloud delivery platform, Akamai has delivered approximately 95 exabytes of data a year across billions of devices.


Top financial institutions, online retailers, media and entertainment providers, and government organizations have leveraged the power of Akamai’s cloud platform to deliver exceptional digital experiences to customers. As a result, Akamai has seen firsthand the critical intersection of user experience and digital security, and how it ultimately impacts customer behavior.

Digital innovation sits at the helm of today’s complex enterprise environment. The Forrester study indicates that delivery of digital experiences is critical to competitive edge, customer satisfaction and even more importantly — achieving customer trust. For any given enterprise organization, meeting unique customer needs is a challenge — addressing disparate regions, network connectivity and device usage has complicated the ability to deliver secure, personalized digital experiences. The study examines how digital businesses across the globe and various industries align overall user experience and security with strategic priorities.

• Digital struggles are a reality: A high number of executives reported difficulty in achieving the proper balance between security and digital experiences. Most respondents feel as though their firm is strongest in security and trust, but weakest in digital experience maturity.

• Lack of trust attributed to lack of security, equates to lack of revenue: Customers are more comfortable sharing data with companies they actually trust; when firms fail to deliver on security, their brand reputation, customer trust and even revenue are negatively impacted. In fact, the study notes that even suspicion of a company’s data use practices can lead to a 25 percent reduction in revenues.

As the world’s largest and most trusted cloud delivery platform, Akamai makes it easier for its customers to provide the best and most secure digital experiences on any device, anytime, anywhere. Akamai’s massively distributed platform is unparalleled in scale with over 200,000 servers across 130 countries, giving customers superior performance and threat protection. Akamai’s portfolio of web and mobile performance, cloud security, enterprise access, and video delivery solutions are supported by exceptional customer service and 24/7 monitoring. To learn why the top financial institutions, e-commerce leaders, media & entertainment providers, and government organizations trust Akamai please visit www.akamai.com, blogs.akamai.com, or @Akamai on Twitter. © Press Release 2018