Salone del mobile milano what’s new in interior design for 2018 the independent

Clerkenwell Design Week is on the horizon, with BCN Design Week, Maison et Objet and London Design Festival following closely behind. And this April is home to the 57th edition of  Salone   del Mobile Milano, one of the world’s largest interior design shows on 17 to 22 April.

The event will drive more than 300,000 eager design lovers to the streets of Milan to get the first look at the new launches from more than 2,500 of the most iconic international brands. But, with so many creative firms exhibiting, what should we be on the look-out for in particular? Below is a list of just some of my picks to help plan your visit to Salone del Mobile 2018.

Launching in Milan this year is a collaboration that works so seamlessly, one might wonder how it hasn’t come about sooner. Although design brand Alessi and Dutch designer Marcel Wanders have worked together on previous collections of serveware and kitchen utensils, the pair have now come together to create an unprecedented collection of home fragrances.

Our design process is a mix of organic daydreaming and deliberate thought. Starting out, we want to get as much input as we can. We study and learn, and dialogue with others. I can’t say it is calculated, but certainly there is some forethought.

At some point, though, you have to let creativity and free association lead the process. It sounds counterintuitive, but there are times that you have to take your mind off of the design and let yourself be inspired. Creativity is inherently organic. You let ideas build upon the last idea and so on, allowing your thoughts to meander and find their way back to the assignment. I am therefore a nurturer, guiding the process – without expectation or restriction.

Experiences that connect with all five senses make everything more meaningful. When the physical sensation blends with your emotional reaction, the design experience becomes complete. Being presented with a robust, layered sensation makes the relationship one has with what they are seeing and feeling exponentially richer.

These fragrances create a dimension that transports the soul to another place in time. Our memories are tied to our sense of smell, and these fragrances deliver you to all the seasons of your life that are familiar, and yet at the same time, are new all over again.

Dedar’s 2018 collection was shot with such confidence, style and cool effortlessness that its new collection launching at Salone is a definite landmark showroom next week on Via Fiori Chiari. Unctuous, flash-flooded, high saturation photography of fabrics and upholstered pieces paired with the faded grandeur of gold-leafed, ornate plasterwork, cane, terrazzo and marble is a recipe for success.

The new collection will continue on this highly decorative route as Dedar introduces digital prints of some of the Italian textile designer’s best-loved designs on fabrics with new, highly technical qualities. The new fabrics will ensure that the timeless designs will not fade, are resistant to stains and boast an abrasion resistance of over 100,000 rubs.

String, a leading Swedish home brand specialising in shelving solutions will also be exhibiting at the show. Much like its display at the Stockholm Furniture Fair, the brand is creating a “string home” to demonstrate the versatility of string furniture for use in every room in the house.

Hastens, another iconic Swedish homewares manufacturer, is celebrating 40 years of its iconic blue check bed. A defining pattern for the brand, the blue check was reimagined in a 2017 collaboration with Swedish design duo Bernadotte and Kylberg at Salone del Mobile.

This year, Hastens is building on this collaboration at the design show to create a special anniversary bed and brand new bed linen designs. The new launch will see the Hastens Marwari bed take on the sumptuous tones of a rich, warm brown linen, which, according to chief executive Jan Ryde, “pays a genuine tribute to the blue check”. Both the reworked check bed and the linen will be on display at the Milan stand.